[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.decon.cz\/merkur-ci-igracci-jsou-stale-k-dostani\/#Article","mainEntityOfPage":"https:\/\/www.decon.cz\/merkur-ci-igracci-jsou-stale-k-dostani\/","headline":"Merkur \u010di Igr\u00e1\u010dci jsou st\u00e1le k dost\u00e1n\u00ed","name":"Merkur \u010di Igr\u00e1\u010dci jsou st\u00e1le k dost\u00e1n\u00ed","description":"Ne v\u0161echny zna\u010dky musely zmizet nutn\u011b po revoluci, spousta jich naopak p\u0159etrvala. Zat\u00edm co n\u011bkter\u00e9 s\u00e1hly po kompletn\u00ed prom\u011bn\u011b sv\u00e9 zna\u010dky a vyu\u017eily mo\u017enost se p\u0159ejmenovat a v\u016fbec p\u0159istoupit ke sv\u00e9mu brandu odli\u0161n\u00fdm zp\u016fsobem, jin\u00e9 z\u016fstaly stejn\u00e9. A tak si st\u00e1le m\u016f\u017eeme dop\u0159\u00e1t tradi\u010dn\u00ed Termixy nebo Pribin\u00e1\u010dky \u010di koupit sv\u00fdm d\u011btem stavebnici Merkur. P\u0159etrvaly v\u0161ak […]","datePublished":"2019-10-26","dateModified":"2023-05-02","author":{"@type":"Person","@id":"https:\/\/www.decon.cz\/author\/#Person","name":"","url":"https:\/\/www.decon.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/95e04d59dbd953edbb4078d954ab72cca879b754151ff5a1a9844caae0615e95?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/95e04d59dbd953edbb4078d954ab72cca879b754151ff5a1a9844caae0615e95?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"decon.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.decon.cz\/wp-content\/uploads\/img_a358149_w3892_t1572436905.jpg","url":"https:\/\/www.decon.cz\/wp-content\/uploads\/img_a358149_w3892_t1572436905.jpg","height":0,"width":0},"url":"https:\/\/www.decon.cz\/merkur-ci-igracci-jsou-stale-k-dostani\/","about":["V\u00fdrobky"],"wordCount":470,"articleBody":"Ne v\u0161echny zna\u010dky musely zmizet nutn\u011b po revoluci, spousta jich naopak p\u0159etrvala. Zat\u00edm co n\u011bkter\u00e9 s\u00e1hly po kompletn\u00ed prom\u011bn\u011b sv\u00e9 zna\u010dky a vyu\u017eily mo\u017enost se p\u0159ejmenovat a v\u016fbec p\u0159istoupit ke sv\u00e9mu brandu odli\u0161n\u00fdm zp\u016fsobem, jin\u00e9 z\u016fstaly stejn\u00e9. A tak si st\u00e1le m\u016f\u017eeme dop\u0159\u00e1t tradi\u010dn\u00ed Termixy nebo Pribin\u00e1\u010dky \u010di koupit sv\u00fdm d\u011btem stavebnici Merkur. P\u0159etrvaly v\u0161ak i zna\u010dky jako je Savo nebo Jar. Dlouhou tradici maj\u00ed i kuchy\u0148sk\u00e9 spot\u0159ebi\u010de Teta nebo pol\u00e9vky Vitana. Kdo z V\u00e1s si je\u0161t\u011b vzpomene na zna\u010dku obuvi Botas nebo hodinky Prim? Ne v\u0161e v\u0161ak z\u016fstalo stejn\u00e9 i obsahov\u011b. Postupem \u010dasu se m\u011bn\u00ed suroviny i technologie a tak leckter\u00e9 chut\u011b, kter\u00e9 si ze sv\u00e9ho ml\u00e1d\u00ed pamatujeme, jsou dnes odli\u0161n\u00e9. N\u011bco se zm\u011bnilo jen nepatrn\u011b, n\u011bco v\u00fdrazn\u011b.   Retro za\u017e\u00edv\u00e1 nov\u00fd BOOM. Po revoluci se v\u0161ichni nad\u0161en\u011b vrhli na mo\u017enosti z\u00e1padu, v\u0161e se vyr\u00e1b\u011blo v plastu, a co jen \u0161lo, po\u0159izovalo se nov\u00e9. V\u0161e zahrani\u010dn\u00ed m\u011blo nezpochybniteln\u00e9 kouzlo. I k n\u00e1m p\u0159i\u0161el konzumn\u00ed zp\u016fsob \u017eivota v cel\u00e9 sv\u00e9 \u0161\u00ed\u0159i. Netrvalo dlouho a lid\u00e9 za\u010dali b\u00fdt z konzumn\u00edho zp\u016fsobu \u017eivota unaven\u00ed a p\u0159edev\u0161\u00edm p\u0159ehlcen\u00ed v\u0161emi t\u011bmi novinkami, kter\u00e9 u\u017e jim nebyly nijak vz\u00e1cn\u00e9. Tenhle boom v\u0161ak v posledn\u00ed dob\u011b polevuje a naopak p\u0159ich\u00e1z\u00ed boom nov\u00fd. Retro boom. Zat\u00edm co si star\u0161\u00ed ro\u010dn\u00edky vzpom\u00ednaj\u00ed na obl\u00edben\u00e9 zna\u010dky sv\u00e9ho ml\u00e1d\u00ed, mlad\u0161\u00ed ro\u010dn\u00edky se vrac\u00ed k mrkv\u00e1\u010d\u016fm a dal\u0161\u00edm retro kousk\u016fm z dob ml\u00e1d\u00ed jejich rodi\u010d\u016f. Popul\u00e1rn\u00edm se to st\u00e1v\u00e1 p\u0159edev\u0161\u00edm na v\u00fdtvarn\u00fdch \u0161kol\u00e1ch, kde se tahle m\u00f3da pomalu prom\u011bnila v samostatn\u00fd sm\u011br. Stejn\u011b tak na n\u011bkter\u00fdch teoreticky zam\u011b\u0159en\u00fdch \u0161kol\u00e1ch jako je filozofie nebo studium d\u011bjin um\u011bn\u00ed.  Tohoto trendu vyu\u017e\u00edvaj\u00ed \u00fasp\u011b\u0161n\u011b market\u00e9\u0159i, kte\u0159\u00ed jsou si v\u011bdomi toho, jak silnou pozici na sou\u010dasn\u00e9m trhu reklamy m\u00e1. Jednou z ide\u00e1ln\u00edch uk\u00e1zek jsou retro t\u00fddny v obchodn\u00edm \u0159et\u011bzci Lidl, kter\u00fd tak s\u00e1hl neomyln\u011b po jistot\u011b. Reklama c\u00edl\u00ed v prvn\u00ed \u0159ad\u011b na star\u0161\u00ed ro\u010dn\u00edky, kter\u00e9 oslov\u00ed p\u0159\u00edmo. Ti pak p\u0159ivedou ro\u010dn\u00edky mlad\u0161\u00ed. Zat\u00edm co po revoluci necht\u011bl nikdo ani sly\u0161et o v\u00fdrobc\u00edch z dob komunismu, dnes se k nim hrd\u011b hl\u00e1s\u00edme a pova\u017eujeme je za v\u00fdznamnou \u010d\u00e1st vlastn\u00ed historie.                                                                                                                                                                                                                                                                                                                                                                                         4.6\/5 - (7 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Merkur \u010di Igr\u00e1\u010dci jsou st\u00e1le k dost\u00e1n\u00ed","item":"https:\/\/www.decon.cz\/merkur-ci-igracci-jsou-stale-k-dostani\/#breadcrumbitem"}]}]